# Mostly metrics

> A newsletter for current and aspiring CFOs. SaaS Metrics, Go to Market Strategy, and Capital Market insights (you can actually understand).

This file provides information about Mostly metrics to help large language models understand and reference this publication's content.

## Posts
- [Mostly Controllers: Why Gross Margin Is a Decision (Not Just a Calculation)](https://www.mostlymetrics.com/p/mostly-controllers-why-gross-margin-is-a-decision-not-just-a-calculation): Where you draw the COGS line decides whether investors think you're a software company
- [The World is a Big, Thirsty Place: CFO Dispatches from London](https://www.mostlymetrics.com/p/the-world-is-a-big-thirsty-place-cfo-dispatches-from-london): Benchmarks for Operators 10/18/26
- [Your Complete Guide to Quote to Cash: Part 3](https://www.mostlymetrics.com/p/your-complete-guide-to-quote-to-cash-part-3): Tax, Collections, and Rev Rec
- [The State of Finance Talent (October)](https://www.mostlymetrics.com/p/the-state-of-finance-talent-october): Building in public, and hiring trends you need to know about
- [Figma, Wealthfront & Virta Health CFOs answer your questions](https://www.mostlymetrics.com/p/figma-wealthfront-virta-health-cfos-answer-your-questions): Take the CFO title at an unknown company? Plus, hiring when you’re not in AI
- [Your Complete Guide to Quote to Cash: Billing](https://www.mostlymetrics.com/p/your-complete-guide-to-quote-to-cash-billing): How a shifting unit of value F’d everything up for us
- [Your Guide to Tops Down vs Bottoms Up Target Setting](https://www.mostlymetrics.com/p/your-guide-to-tops-down-vs-bottoms-up-target-setting): Building the budget envelope based on company priorities
- [There are no new crimes, just new ways to calculate revenue](https://www.mostlymetrics.com/p/there-are-no-new-crimes-just-new-ways-to-calculate-revenue): Benchmarks for Operators 10/4/26
- [Your Complete Guide to Quote to Cash: Part 1](https://www.mostlymetrics.com/p/your-complete-guide-to-quote-to-cash-part-1-7f55): Pricing, Packaging, Quoting, Contracting, and Entitlements
- [A Guide to Budgeting for Token Costs this Annual Planning Season](https://www.mostlymetrics.com/p/a-guide-to-budgeting-for-token-costs-this-annual-planning-season): Video walkthrough + concrete changes you can make to save money
- [Cash might be king, but cash is dead.](https://www.mostlymetrics.com/p/cash-might-be-king-but-cash-is-dead): Benchmarks for Operators 9/27/26
- [Nscale IPO: S1 Breakdown](https://www.mostlymetrics.com/p/nscale-ipo-s1-breakdown): What's $100 billion of commitments "worth"? The CoreWeave of the UK goes public
- [Why Aren't Founders and Boards More Pissed About Day 1 IPO Pops?](https://www.mostlymetrics.com/p/why-aren-t-founders-and-boards-more-pissed-about-day-1-ipo-pops): Benchmarks for Operators 9/20/26
- [Don’t Start Your Annual Plan without these 5 Inputs](https://www.mostlymetrics.com/p/don-t-start-your-annual-plan-without-these-5-inputs): Data you collect to start your budgeting process
- [$5 Million is a Nightmare](https://www.mostlymetrics.com/p/5-million-is-a-nightmare): Benchmarks for Operators 9/13/26
- [A Sense of Where You Are](https://www.mostlymetrics.com/p/a-sense-of-where-you-are): The State of Finance and Accounting Talent (September)
- [The Annual Planning Bible](https://www.mostlymetrics.com/p/the-annual-planning-bible): I wrote you a (free) book on budgeting in the age of Al
- [Oura Ring IPO: S1 Breakdown](https://www.mostlymetrics.com/p/oura-ring-ipo-s1-breakdown): Benchmarks for Operators 9/6/26
- [How to Audit Your AI Bill for Savings](https://www.mostlymetrics.com/p/how-to-audit-your-ai-bill-for-savings-1366): Video walkthrough + concrete changes you can make to save money
- [Why CAC Payback Is More Useful Than LTV to CAC](https://www.mostlymetrics.com/p/why-cac-payback-is-more-useful-than-ltv-to-cac): Benchmarks for Operators 8/30/26
- [CFOs of The MLB and The North Face answer reader questions](https://www.mostlymetrics.com/p/cfos-of-the-mlb-and-the-north-face-answer-reader-questions): Mostly Mailbag: Sizing brand marketing bets, the value of an MBA today, learning to negotiate well, and how weather impacts business seasonality
- [Fire Up the Gulf Stream! The History of Corporate PJs](https://www.mostlymetrics.com/p/fire-up-the-gulf-stream-the-history-of-corporate-pjs): Benchmarks for Operators 8/23/26
- [21 Interview Questions to Hire a Great Controller](https://www.mostlymetrics.com/p/21-interview-questions-to-hire-a-great-controller): Get the case study
- [Signs You Should Move from SaaS to Usage Based Pricing](https://www.mostlymetrics.com/p/signs-you-should-move-from-saas-to-usage-based-pricing): And why changing to usage based pricing is a one way door
- [Catch and Release: Too Big to Acquire](https://www.mostlymetrics.com/p/catch-and-release-too-big-to-acquire): Benchmarks for Operators 8/16/26
- [Seasonality Quirks and Features](https://www.mostlymetrics.com/p/seasonality-quirks-and-features-d510): What you should know about industry specific seasonality
- [The Nightman Cometh for Late Stage SaaS: Airtable Acquired by Bending Spoons](https://www.mostlymetrics.com/p/the-nightman-cometh-for-late-stage-saas-airtable-acquired-by-bending-spoons): Benchmarks for Operators 8/9/26
- [Exclusive Report: Finance in the Real World](https://www.mostlymetrics.com/p/exclusive-report-finance-in-the-real-world): How CFOs at the World's Most Capital-Intensive Companies Operate
- [What Will CFOs Do About Token Costs?](https://www.mostlymetrics.com/p/what-will-cfos-do-about-token-costs): Driving accountability throughout the P&L
- [Masking Your Metrics](https://www.mostlymetrics.com/p/masking-your-metrics): Benchmarks for Operators 8/3/26
- [NEW REPORT: Finance in the Real World](https://www.mostlymetrics.com/p/new-report-finance-in-the-real-world): How CFOs at the World's Most Capital-Intensive Companies Operate
- [How to Tell a Demanding Founder They're Wrong](https://www.mostlymetrics.com/p/how-to-tell-a-demanding-founder-they-re-wrong): Navigating the CEO - CFO relationship